Snapchat – how this social network works and why it is so popular

Snapchat is another social network for young

It’s true that Snapchat hasn’t yet reached the popularity in this country that, say, more traditional social networks like Facebook, Twitter or Instagram have, but that certainly doesn’t mean it’s a small player on a global scale. Like TikTok, it is a network that, in design and features, is mainly aimed at a young audience, although it will of course also find its fans among the over-25s.

What is Snapchat all about? As the name suggests, it’s a lightning-fast form of communication that takes place mainly in the form of pictures. Even the homepage always opens your smartphone’s camera so you can instantly snap photos of what you’re experiencing.

On top of that, doing or generally chatting really takes place in the form of “here and now”. In fact, the messages are deleted after you read them, unless you save them yourself or tag them so that you stay see the features at the end of the article. You simply can’t live in the past, only the present is important.

Snapchat has also separated the content you wanted yourself, i.e. typically what your friends send, and the content from publishers, which again, you don’t need to care that much about. This is a very nice change to need versus Facebook, where on your wall you actually see one big Pelmel of everything, where you mix photos or friend posts, content offers and pages, but also pure sponsored content full of ads for all sorts of things.

Navigating Snapchat

Snapchat offers several pages that you can get to by gesturing or swiping the screen. The main page is the aforementioned camera. It’s easy to snap or shoot whatever you want right away, and straight away you can import the photos or videos with various filters or plugins.

Swiping to the right takes you to a page where you have your friends. You can import them from your contacts or add them via nicknames. Here you chat with your friends, send photos and all sorts of things.

Swiping left takes you to the publishers’ contributions page. Here you can find all kinds of news or news.

For more features and how to get to them, check out the video:

Where to download Snapchat

You can download Snapchat to Android or iOS smartphones (so basically all modern smartphones).

Overview of Snapchat features

Every social network seems to have its own language. Let’s take a look at the key Snapchat terminology you need to know to understand how to use Snapchat for business.


A snap is a picture or video that you send via an app to one or more of your friends. The video can be up to 10 seconds long. Snaps are deleted once all recipients see them, unless you add them to your Stories. In that case, they will disappear after 24 hours. Unopened images are deleted after 30 days.


The Stories section on Snapchat contains photos and videos that you would like to share with all your friends on Snapchat.

Custom Stories

Custom Stories allow groups to create stories together. You can choose to create a group story that allows specific people to contribute snaps, or a location-based story that allows your friends – and friends of friends – to contribute snaps to a story if they’re in a specific location.


If you and a friend Snap each other within 24 hours for three consecutive days, you’re on Snapstreak. Next to your friend’s name, you’ll see a flame emoji with a number that indicates how many days you’ve kept that streak going. Chats do not count towards Snapstreaks.


The Snapchat filter is a fun way to enhance your snaps by adding overlays or other special effects. Filters can change based on special events or holidays, location, or time of day.

Snapchat Lens

Snapchat Lens allow you to add animated special effects to your photos or videos. Unlike filters, you set up Snapchat Lens when you take the photo.


These are filters unique to your current location. To enable Geofilters, you need to turn on your location in Snapchat.


Snapcodes are unique QR-style codes that you can scan to add friends or access features and content on Snapchat. Each user is automatically assigned a Snapcode account and you can create additional Snapcodes that link to any site.


Snapchat is a version of chat for individual and group chats. Messages disappear when viewed.


Memories is a camera feature that backs up your snaps and stories. From memories, you can add older snaps to your story.

Friends page

Swipe right from the camera screen to find this page that contains “friends you want to talk to when you want to talk to them,” based on the Snapchat algorithm. This is where you’ll find all your friends’ chats and stories.

Discover page

You can get to the Sidcover page by swiping left from the camera. Discovery displays stories from publishers and other authors, including those you’ve removed and those you might be interested in, based on the Snapchat algorithm.

Snap Map

Snap Map shows your location and the location of all your friends so you can see what’s happening right where you are. To access the Snap Map, pull your fingers together on the screen.

Context tabs

Contextual Cards use information from Snapchat partners like Tripadvisor and Foursquare to provide you with additional information about a place mentioned in a Snap, or allow you to perform actions like booking a ride or making dinner table reservations. Context tabs can be accessed by swiping up on a Snap or Story.


A Bitmoji is a cartoon icon that represents you. Ever since Snapchat bought the Bitmoji app, it has been implementing Bitmoji across the network, including Snapcodes (which previously featured real photos known as selfie Snapcodes).

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